https://www.shilparajparaux.com/experience daily 0.75 2024-09-08 https://www.shilparajparaux.com/experience/identifyuserneeds monthly 0.5 2024-09-06 https://www.shilparajparaux.com/experience/curiosityandadaptability monthly 0.5 2024-09-06 https://www.shilparajparaux.com/experience/fullproductcycle monthly 0.5 2024-09-06 https://www.shilparajparaux.com/experience/branddevelopment monthly 0.5 2024-09-06 https://www.shilparajparaux.com/experience/creativedirection monthly 0.5 2024-09-06 https://www.shilparajparaux.com/experience/uxuidesign monthly 0.5 2024-09-08 https://www.shilparajparaux.com/experience/tag/uxstrategy monthly 0.5 https://www.shilparajparaux.com/experience/tag/ux monthly 0.5 https://www.shilparajparaux.com/experience/tag/uxresearch monthly 0.5 https://www.shilparajparaux.com/experience/tag/designdirector monthly 0.5 https://www.shilparajparaux.com/experience/tag/fashiondesigner monthly 0.5 https://www.shilparajparaux.com/experience/tag/designer monthly 0.5 https://www.shilparajparaux.com/experience/tag/availableforhire monthly 0.5 https://www.shilparajparaux.com/experience/tag/creativedirector monthly 0.5 https://www.shilparajparaux.com/experience/tag/creativedesigner monthly 0.5 https://www.shilparajparaux.com/experience/tag/ui monthly 0.5 https://www.shilparajparaux.com/experience/tag/branddevelopment monthly 0.5 https://www.shilparajparaux.com/experience/tag/digitaldesigner monthly 0.5 https://www.shilparajparaux.com/experience/tag/experientialdesigner monthly 0.5 https://www.shilparajparaux.com/experience/tag/humancentereddesigner monthly 0.5 https://www.shilparajparaux.com/experience/tag/productdesigner monthly 0.5 https://www.shilparajparaux.com/about daily 0.75 2024-10-23 https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/640e442b-3838-46b5-a927-c6814c7f21a6/3+Column+Timeline.png https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/79d77d72-91bc-4192-bbce-9ee9a7d802d9/ToTop_Yellow.png https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/1728422399890-Q2AUJQ2NSF9SHXP8HMCH/9AA764F1-4A1F-449E-A759-F895E20798CA.jpg ABOUT WHO? I’m the embodiment of the American Dream, shaped by three cultures—India, Africa, and the U.S. My father was the first minority brewmaster at Anheuser-Busch, and my mother ran her own business. Growing up in this environment taught me adaptability and sparked my deep curiosity about the world. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/dae678d4-68b5-4881-a810-732a6529133e/SD+Screen+Terracotta.jpg ABOUT WHAT? What I love most is understanding the human condition. Whether in product design, creative direction, or UX - it’s about identifying the problem and exploring diverse solutions. At the heart of it, I enjoy creating something beautiful that resonates with people. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/7a0170c3-59da-4ca1-bf0e-29419d0be548/IMG_1421.jpeg ABOUT WHEN? I’ve always been creative. From DYI hands-on projects, and cooking, to executing on myriad of entrepreneurial ideas. I realized this during law school when I spent the night before a mock trial designing an outfit from an old sari instead of preparing for the case. That’s when I knew I was in the wrong industry and changed my professional trajectory to design & creative. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/1728421089360-UXA62DX2SX8H2PV8DHOR/IMG_5039.jpg ABOUT WHERE (are you from)? It’s a bit complex. I grew up in both St. Louis and Los Angeles; but spent a lot of time in India. I’ve lived in 7 countries, and have traveled to all 50 U.S. states and 49 countries. A piece of my heart lives anywhere in the world where there’s great food and kind people. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/c6297be6-8353-4f83-882e-d274c893f7bf/Instagram+Feed.jpg ABOUT WHY UX? I stumbled into UX while running my own women’s D-Cup & Up swim & activewear brand, Nayali. Despite strong in-store sales, I struggled to grow the e-commerce side. After taking a UX class at UCLA to improve my site, I fell in love with solving digital design problems, which felt like a natural extension of my product design skills, so I continued with the program to obtain my certification. www.nayali.la https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/61bd9825-ace8-4e3f-a946-29c1726b52e9/IMG_2965.jpeg ABOUT HOW do you blend product design, creative direction, and UX? All share the same core process: understanding the challenge, identifying the audience’s needs, creating a solution (whether a product, story, or digital experience), making it beautiful and functional, and ensuring it works. It’s like cooking a great meal - you carefully prepare and combine all the ingredients to make something amazing and unexpected. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/8999c75b-9f93-43c7-8b0d-79c0a9c694e8/IMG_1282.jpeg ABOUT MORE? Scuba Diving. I still get nervous and excited every time, and there is still so much to learn. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/1728423545165-QWIXPKI99GPAOOTFVCKT/Screenshot%2B2024-10-08%2Bat%2B2.21.01%25E2%2580%25AFPM.jpg ABOUT STAY PRESENT BY? Boxing, Brazilian Jujitsu , or Dancing. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/519927a6-f1ca-43d0-ae9a-579765dd5fd7/IMG_0794.jpeg ABOUT PROUD OF? Turning a 7900 sq foot blank space in Santa Monica, CA into a multi-brand, experiential pop-up shop in less than 5 weeks. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/1728426604434-1Q1KBD50UVY8SRRJNA36/IMG_4907.jpg ABOUT LOVES? 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https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/253b1678-69e6-4d2f-845f-47ef7738f46a/Menu+Black_White.png https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/a5191df8-1cb5-48a9-ab5f-c47a27cea148/SD_Old+Vendor+Onboarding.png https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/91db09e7-19e0-45b2-948c-0db4464e79a9/Homepage+3.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/cf609b0a-d77f-47d4-88de-1fd6a3213643/Homepage+4.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/a47478bb-9061-4829-bc96-1f1cab64332d/Screenshot+2024-10-24+at+11.23.26%E2%80%AFAM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/9642df99-19e3-4362-b60f-776f5ad75165/Screenshot+2024-10-24+at+11.32.41%E2%80%AFAM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/921b39ee-3932-4702-b00a-262eb3f7dfd8/Screenshot+2024-10-24+at+11.29.41%E2%80%AFAM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/f32b445c-86c9-430f-af8c-e61b9cfac801/Screenshot+2024-10-24+at+11.34.04%E2%80%AFAM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/9bcd81fe-afb9-4067-82a4-de0ad989a4eb/Screenshot+2024-10-24+at+11.31.19%E2%80%AFAM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/d0c93601-3848-4c0a-b9f6-a2cae3759745/Screen+Shot+2019-11-04+at+5.12.39+pm.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/894ab5e2-8b0f-42bf-b37a-0e1e07a84a08/Screen+Shot+2019-11-04+at+5.26.52+pm.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/d79e1f5d-0a4e-437a-b994-4d82ce7225f4/Screen+Shot+2019-11-04+at+9.39.17+pm.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/e8817f18-651b-4515-adba-cad0216bf15e/Homepage+2.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/63d927de-218d-4cb3-b832-0661b8028b62/Homepage+1.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/57ca068b-5fb4-4e8b-8a77-37b1944f45d7/Screenshot+2024-10-31+at+11.48.15%E2%80%AFAM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/106aa3c5-6b01-4b3d-99bf-e20500a9930a/Buy+with+confiidence.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/c6dcac41-d55e-446e-b4d9-ec39bf8d0eb8/Screenshot+2024-10-30+at+3.10.22%E2%80%AFPM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/3b9cd7cd-fa18-4c4f-a5d7-737365941d9f/Screenshot+2024-10-31+at+11.49.59%E2%80%AFAM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/749b5d14-0983-4a8f-9ab2-db1adb651187/Trust+Signals3.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/07c2c0a5-94ab-443a-a1f7-d2f2ce267d44/Screenshot+2024-10-30+at+2.39.48%E2%80%AFPM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/de8adeb8-94a1-42b2-a61a-29782dc07870/screenshot-1.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/b9666928-e509-4bfe-a21f-bf5cb6911752/download.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/b7beb0d8-88b0-4be0-b260-26411756eead/Screenshot+2024-10-31+at+12.27.41%E2%80%AFPM.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/2c7fbcb4-081c-42ac-a1e3-ab6c9ca73e1a/Screenshot+2024-10-30+at+2.38.54%E2%80%AFPM.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/2b4d8ee2-e5be-4d23-84d4-4aa2f29591f5/AdobeStock_654383341.jpeg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/11a7bc8a-8b7d-43d5-a7d3-301e563d3c48/1.+Who.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. 1. What is SmartDuka? Designed this section to educate users about SmartDuka's mission and purpose. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/fe5861cb-930d-40cb-ab87-58263acda3c7/SD_New+Vendor+Onboarding.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. Simplified Onboarding: Streamlined workflows and provided resources such as tutorials and webinars to support new brands https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/940b32b4-6c7c-41ed-839d-5638df22aeda/0.+Homepage+3.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (1) Hero Section: Redesign highlights 4 main brand values. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/11a7bc8a-8b7d-43d5-a7d3-301e563d3c48/1.+Who.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (2) What is SmartDuka? Educates users about brand's mission and purpose. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/86358714-5ab9-4ccf-8404-5f47fa5f3bbb/2.+What+%3A+where%3F.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. 2. Operational Transparency: Outlines business model and range of services available. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/2029d072-d87a-4973-aa98-f88b59c50dbe/Brand+Page.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. Store-In-Store: Allows brands to maintain brand identity among the larger e-comm platform and educate consumers. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/86358714-5ab9-4ccf-8404-5f47fa5f3bbb/2.+What+%3A+where%3F.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (3) Operational Transparency: Outlines business model and range of services available. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/2e2322f6-867f-47ed-9c91-e738c015a0dc/3.+How-+Shop+the+Latest.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. 3. Category-Based Merchandising: Created hierarchical merchandise categories (e.g., Men, Women, Kids, Beauty) with accessible links in the top header. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/2c2ddd11-9745-4f2e-9727-91a3a4bf1836/Product+Page.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. Product Inventory: Easy ways to add and manage product inventory. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/2e2322f6-867f-47ed-9c91-e738c015a0dc/3.+How-+Shop+the+Latest.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (4) Category-Based Merchandising: Created hierarchical categories (e.g., Men, Women, Kids, Beauty) with accessible header links. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/fc7baa96-59a8-4253-ae18-fab5f9a1ed78/Integration+Page.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. Platform Integrations: This makes it easy for vendors to track inventory and get set up. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/4d7bb541-dc32-4188-a0e8-ccacca08246a/4.+Womens+Homepage.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (5) Site Flow: Built a structured navigation from main categories to specific filters, streamlining user flow. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/31dd6ad1-e4db-4b9a-8086-f619bbdd6d2a/Analysis+Page.png WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. Platform Analytics: Allows brands to track sales and check category analysis.. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/5f966bc8-384c-4af7-a696-7bfe481c1d2d/5.+Bestsellers.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (6) Micro Marketing: Creating store-in store experiences based on user needs. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/e91ccd27-983c-4f86-af3b-eb43e50912c3/6.+Women%27s+Product+Page.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (7) Enhanced Product Pages: Each product page featured brand details, sizing, VR try-on options, and specifications, reducing returns and improving the purchase experience. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/cffc6ab6-22e5-4890-8eae-516235223426/7.+Affiliate.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (8) Personalized Shopping Experiences: Redesigned search filters like "Bestsellers," "Designed in Africa," and "Gifts for Her" to create mini store-in-store experiences. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/a21f075e-96f5-4641-8c4c-870d267618e0/8.+Shop+Social.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (9) Social Media Links: Linked each brand’s social media, adding authenticity, price verification, and insights for consumers. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/a82d356d-2f14-431e-bd07-f1a29229e0df/9.+Testimonials.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (10) Testimonials: Displayed B2B vendor testimonials and B2C product reviews, enhancing platform validity for all users. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/db41d0b6-8de9-4e45-a36d-406c84719917/10.+Footer.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. (11) Quick-Access Navigation: Based on B2B user feedback, I redesigned the bottom navigation to include FAQs and relevant links. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/d505836d-33f4-46dc-bd5c-26db5a92f296/11.+IG+Redesign.jpg WORK - Smart Duka: Building Trust & Bridging Continents Between African E-Commerce & Global Brands. 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https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/1723051790337-UH7QQ3LUGV4411MSX2WI/unsplash-image-0gVthlBI_Z4.jpg WORK - Social Eatz: Creating Social Engagement Through An At Home Cooking App (full project) https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/d4a606d4-a40e-456c-84ed-9ddfbe4b8649/IMG_4687.jpeg WORK - Social Eatz: Creating Social Engagement Through An At Home Cooking App (full project) Reflecting on key takeaways from ideation. https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/29859af2-47b2-46c0-95b5-1ab83956c317/Artboard+2-100.jpg WORK - Social Eatz: Creating Social Engagement Through An At Home Cooking App (full project) Jake, Single Professional https://images.squarespace-cdn.com/content/v1/65b838f2dab06a0e2eae7b76/5a852f90-3d1a-4da3-86be-340396189790/Personas.004.jpeg WORK - Social Eatz: Creating Social Engagement Through An At Home Cooking App (full project) Sylvi, Community Focused 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